How powerful is your mind? Exceedingly so!

One of my favourite sex researchers, Cindy Meston from University of Texas, has just finished a study in which women reported that their libido improved even when they were given a placebo.

“The findings from our study show how a woman’s expectations to  improve sexually can have a substantial positive effect on her sexual  well-being without any actual drug treatment,” Meston says. “Expecting  to get better and trying to find a solution to a sexual problem by  participating in a study seems to make couples feel closer, communicate  more and even act differently towards each other during sexual  encounters.”

For the complete article, read here:

University of Texas Study by Cindy Meston